Bad Idea is a collaborative effort with my good friend, Matt Wood. Our alter egos, Vhilmiczech and Whilmiczech Whoahdunnskiy, came about somewhat organically decades ago when Matt and I worked on an art staff and were often referred to as “the two young guys.” Together we’ve produced a handful of short films under the Bad Idea banner as well as quite a bit of material in the years before Bad Idea was formed. We make a good fit as we have a shared vision on art, aesthetics, and the general absurdities that permeate today’s advertising industry.